CategoryInfluencer Marketing

7 Reasons Why Influencers Are the Future of Advertising

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If you take a moment to think about the history of advertising, you’ll realize that ads have become increasingly targeted and more personal. When televisions had just a few channels, advertisers could reach a large portion of the population with a 30-second spot. As a result, ads were designed to appeal to a broad base of viewers. With more channels came more specific ads based on the...

11 Influencer Marketing Mistakes to Avoid at All Costs

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Consumers are becoming increasingly savvy shoppers. Television ads are now less effective than ever, and for the first time in history more money was spent on digital advertising than on TV ads. But digital ads are also less appealing than before, and younger demographics are starting to eschew traditional advertising formats altogether. Influencer marketing, on the other hand, is growing in...

Top 9 Influencer Marketing Campaigns to Inspire You

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  Marketers who employ influencer marketing campaigns are finding remarkable success. In a world where digital advertising and content marketing are becoming increasingly expensive and competitive, influencer marketing provides marketers with a refreshing alternative. Roughly 95 percent of marketers who have launched influencer marketing campaigns report they are successful. Here are 9 examples...

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